HARD SELL:
Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase.
SOFT SELL:
Advertising and sales practices denoted by subtle language and a non-aggressive technique. A soft sell is designed to avoid angering potential customers and pushing them away.
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